BSidesLV has ended
Thank you for joining us for our 5th Anniversary celebration! We certainly hope you enjoy the conference. Here’s to Education, Collaboration, and Community!

Remember, we don’t take ourselves too seriously and you shouldn’t, either! To quote the old motto of another collaborative community, "We trick into learning with a laugh".

We wish you both laughter and learning - and lots of both!

-= Team BSidesLV 
Tuesday, August 5 • 15:10 - 15:40
Geek Welfare -- Confessions of a Convention Swag Hoarder

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Have you ever had to justify to your company why you had to go to that expensive conference and give away all that swag — or why you came back with so much of it? Tired of explaining who “HardOn Soft” is when clients see their coffee mug on your desk? Who needs that many XXXXL T-shirts, anyway?!

Guess what — that’s all money that’s flying out of those companies’ hands with almost no return on investment (ROI)! Even worse, with so many ways to repurpose and repackage 90% of the swag out there, they can’t even claim they’re generating brand awareness!

Learn from a self-diagnosed Swag Hoarder on how to avoid your company wasting its hard-earned money on swag no self-respecting person would use (without a few “alterations”) — or if you’re just another face in the crowd, how to exploit what other companies are up to both by figuring out how to make sure of all the crap- er, ‘promotional material’ they give you, as well as how to win an iPad or other great prizes! (No, I won’t be GIVING one out at this talk, but there are tricks that will make it a lot easier for you to get one at your next big trade show!)

avatar for Rachel Keslensky

Rachel Keslensky

Usability Specialist, Dynamic Marketing Systems
A force from the Southeast Hacker Convention scene, Rachel has picked up plenty of unusual knowledge both from her formal education as well as what she’s picked up on her own from working on her creator-owned graphic novel series, Last Res0rt.Rachel has two degrees from the Georgia... Read More →

Tuesday August 5, 2014 15:10 - 15:40 PDT
Tuscany Suites 255 E. Flamingo Rd. Las Vegas, NV

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